Site Network: Home |

Thesis Writing Assistance  www.ivythesis.com
Very busy, need help finishing your thesis/dissertation. We write it for you.
Worlwide Assistance. Only US$
20 per page. Pay in your currency.
 

Custom Essay Writing Australia 
Send us your essay instructions. We write it for you.
Only AUD$
27 per page.
www.ivythesis.com

Malaysia Essay Writing 
Send us your essay assignment. We write it for you.
Only
RM 40/ page.
 
www.ivythesis.com

Singapore Essay Assistance 
Have a hard time finishing your assignment.
We write it for you. Only SG
$ 25/ page.
 www.ivythesis.com

 

Chapter 4

Data Analysis

 

4.1 Overview of this chapter

 

In this chapter, the data gathered from the local people of Hong Kong in relation to the research objectives.  This chapter discusses the result of the semi-structured questionnaire responded by 100 participants. Before the initiation of the research study the significance, rationale and purpose of the study were provided respondents. Furthermore, the respondents have also been given the assurance that all the data they will give are used for the purpose of the research and the identities of the respondents will be confidential. The object is to determine the challenges facing the real estate industries in Hong Kong. This is the manner unto which the study accounts the factors and the perception on the criteria themselves.

 The conduct of this study entails a detailed account of the demographic profile of the respondents.  It is assumed that the attributes of the respondents influence their behavior and answers on the survey questions.  Of particular significance to the achievement of the goals and objectives of the study – which is to be an instrument of analysis of the institution to gauge where it is now and where it is heading, thus what changes are to be made – is to be able to answer the research questions.

 

Part 1: Demographic Profiles

The profile of the respondents is looked upon in terms of age, gender civil status, educational attainment, and length of stay in the company.

Figure 1

Age of the Respondents

           

Figure 1 shows the age range of the respondents. Fifty eight percent (58%) of the respondents were 26-30 years old, showing that most of them were already considered as young adult. Sixteen percent (16%) of the respondents were between 31-35 years old. Fourteen percent (14%) of the respondents were between 36-40 years old.  Respondents' aged 21-25 is 16% of the total respondents. On the other hand, 6% of the respondents are in the 40 and above status. Lastly, there is zero percent of respondents who are in the ages between 15-20 years old. The apparent diversity of the maturity of the respondents reflects several implications in the study's findings. To illustrate, fifty eight percent of the respondents stated that they are currently occupying a managerial position in the company. In relation of the age bracket of the respondents, the researcher could presume that in the said percentage, a considerable number could be among the young adult members of the population.

 

Figure 2

Gender of the Respondents

Figure 2. The number of the female respondents (51%) is closed to the male (49%) with the total of 61 for female and 59 for male. Based on the figure, the dominated gender among the respondents is female. Based on the collated questionnaires, over a half of the population is composed of female respondents while 49% are males. This shows that there are mostly female who have interest in participating in research studies.

 

 

Figure 3

Civil Status

 

 

Figure 3. The above illustration shows the civil status of the respondents. 47% of the total respondents, which is the dominated response is single. There is only 42% who are married from the thirty respondents. As the figure was interpreted, there is a little percentage of respondents who are separated or widow. Likewise, the respondents were asked for their civil status and the report shows 47% of them are single and 42% are married.  This is due to the large number of young adult in the sample as compared to those who are adult.

 

Figure 4

Educational Attainment of the Respondents

 

 

            Figure 4. Likewise, the respondents were asked for their educational attainment and the report shows 33 % of them are college graduate. The survey indicates that most of the respondents are college graduate that is engage to the study. The diversity of the population is further asserted when the respondents were asked regarding their professional history. This data illustrate the maturity of the respondents particularly in terms of experience.  

 

Length of Stay in Real Estate Sector

 

Figure 4

 

            The figure above shows the distribution of the respondents in terms of their length of stay in the company. Herein, it shows that 51% of the respondents are staying in the company from 6-12 years and 35% are staying in the company for 13-19 years and 14% are servicing the company below 5 years. The result indicate that majority of the respondents are knowledgeable enough to the system of real estate sector, specifically in terms of its financial reporting and accounting department.

 

Part 2: Perception of the Respondents

This part of the paper will provide the discussion and analysis of the perception of respondents based on the Likert scale (Chapter 3). Herein, it should be noted that the respondents or individuals connected with real estate industries in Hong Kong were given as et of attitude statements through the survey-questionnaire so as to express their perception on whether they agree or disagree with the given statements through the use of five-point Likert scale. With this, 5 represent a strong agreement and 1 for strong disagreement. This will provide a greater understanding the challenges facing the real estate of Hong Kong.

 

 

4.2   To analyze key challenge in terms of confidentiality that the real estate section of Hong Kong has been facing under the new Accounting Rules and Principles

Table 3

Factors Affecting Hong Kong Real Estate

Statements

5

4

2

2

1

Weighted Mean

Interpretation

1. Market demand and supply affects the overall operation of real estate in Hong Kong

71

29

0

0

0

4.71

Strongly Agree

 

2. Changing Consumer behaviour in terms of property and real estate buying.

87

13

0

0

0

4.87

Strongly Agree

 

3. Changing policies and standards in housing sectors.

35

51

1

9

4

4.04

Agree

 

4. Local and international issues in housing mortgages, interest rates and others.

69

31

0

0

0

4.69

Strongly Agree

 

5. Changing rules in accounting standards and financial reporting in the real estate sectors.

73

27

0

0

0

4.73

Strongly Agree

 

 

            The table above provide the distribution of the perception of respondents regarding  the key challenge in terms of confidentiality that the real estate section of Hong Kong has been facing under the new Accounting Rules and Principles. In this regard, the respondents from the real estate sectors have revealed that strong agreement and agreement to the given statements. The respondents have strongly agreed that the factors that affect the real estate sectors in Hong Kong is the market demand and supply, the changing consumer behaviour, local and international issues in housing mortgages, interest rates and others an the changing rules in accounting standards in the real estate sector. On the other hand, the respondents have agreed that changing policies and standards in housing sectors affects HK real estate.  It has been noted that these market and economic factors have affected the way real estate sectors operates.

Figure 5

Does the new accounting rules and practice put challenge in HK Real Estate?

 

 

The figure above presents the respondents' perception on whether the New accounting rules and practice challenge HK real estate. Herein, 48% have said that they strongly agree that the new accounting rules and practice challenge how the HK real Estate operates. 16% have said that they agreed on that the changing accounting rules and practices challenge HK real estate. 14%  disagreed that it puts challenge on the real estate sectors 11% shows their uncertainty and strong disagreement on whether new accounting rules and practice puts challenge on the real estate sectors,

 

4.3. To analyze key challenge in terms of competencies that  the real estate section of Hong Kong has been facing under the new Accounting  Rules and Principles

Table 4

Statements

5

4

2

2

1

Weighted Mean

Interpretation

1. The application of new accounting rules and practices HK Real Estate will significantly improve the comparability of entities within and real estate industry regardless of where the practice entity is domiciled.

51

29

3

8

9

4.05

 

Agree

2. Adopting new accounting rules and practice can make it easier for HK Real Estate to implement planned cross-border acquisitions and to initiate proposed partnerships or cooperation agreements with foreign entities.

45

31

10

4

10

3.97

 

Agree

3. New accounting rules and practice can help the company to ensure market securities.

35

51

1

9

4

4.04

 

Agree

4. New accounting rules and practice information can help HK Real Estate initiate new relationships with customers and suppliers.

69

31

0

0

0

4.69

 

Strongly Agree

5. New accounting rules and practice can strengthen HK Real Estate' position in negotiations with credit institutions and reduce the costs of borrowing because of the positive effect it can have on credit ratings.

51

29

3

8

9

4.05

Agree

6. Internationally-active HK Real Estate can profit from group-wide application of these new accounting rules and practices.

45

31

10

4

10

3.97

 

Agree

7. It also reduces the risk of misunderstanding and facilitates the more efficient collation of comparable, decision relevant information from all group companies.

51

29

3

8

9

4.05

 

Agree

 

The table above presents the distribution of the respondents on their perception with regards to the possible challenge of the accounting rules and principles in terms of competencies that the real estate section of Hong Kong sectors has been facing under the new Accounting Rules and Principles. Herein, it shows that majority of the respondents agreed on the given statements. The managers of the HK Real Estate have strongly agreed the application or initiation of new accounting rules and practices by HK Real Estate will have a significant effect on the improvement of the comparability of entities within the company and also across various industries. In addition, they also agreed that the adoption of new accounting rules and practices can make it easier for their respective HK Real Estate to initiate planned cross-border acquisitions and to implement proposed partnerships or coordinated agreements with foreign companies. The HK real estate managers in this research also strongly agreed that new accounting rules and practices will enable them to simplify the sale of the reporting industry itself, either as a piecemeal basis or as a whole. Furthermore, they also agreed that new accounting rules and practices information and data which can help them in terms of involvement in buying and selling products or services in international market to implement new relationships with buyers and suppliers. The strongly agreed that new accounting rules and practices can strengthen the position of HK Real Estate in negotiations with credit industries and reduce the costs of loans due to the positive effect it can have on credit ratings. Through new accounting rules and practices, the managers strongly believed that their company will be able to profit more since it can facilitate rapid and more cost-effective preparation of financial statements and lastly, they believed that new accounting rules and practices may also reduced the risk of misunderstanding and facilitated the more effective gathering of comparable and decision related data from all group entities.  For the managers they strongly agreed that new accounting rules and practice information can help HK Real Estate initiate new relationships with customers and suppliers.

 

4.4.  To analyze key challenge in terms of management that  the real estate section of Hong Kong has been facing under the new Accounting  Rules and Principles

Table 5

Statements

5

4

2

2

1

Weighted Mean

Interpretation

1. Issues over the high costs of complying with full IAS 40 policies have prompted many Countries.

69

31

0

0

0

4.69

 

Strongly Agree

2. New accounting rules and practice may negatively affect the HK REAL ESTATE performance and operations during the transition period.

71

29

0

0

0

4.71

 

Strongly Agree

3. The inherent complexity of the new accounting rules and practices standards also faces users with problems of comprehension which are complicated, given the historically different cultural approaches to accounting from one country to another, by the need for translation from the English.

87

13

0

0

0

4.87

 

Strongly Agree

 

In terms of management that the real estate section of Hong Kong has been facing under the new Accounting Rules and Principles, it can be said that most of the managers strongly agreed on the given statements. For them, one of the problems that they will face is the issues of over the high costs of complying or adhering with full new accounting rules and practices, specifically for industries which are lacking of financial resources. Furthermore, they also strongly agreed that new accounting rules and practices initiation may negatively affect the operations and performance of HK real Estate during the transition period and the inherent complexity of that new accounting rules and practices also challenge managers to the financial statements problems of, specifically in terms of comprehension which are complicated, given the historically various cultural approaches to accounting from different countries by the need for translation from the English.

 

Part 3: Analysis of HK real estate Sectors

Analysis of HK real estate Sectors using SWOT

            This part of the analysis will provide the discussion of the assessment of HK real estate Sectors through the use of SWOT analysis.

            Strength:

            The strengths of the HK real estate Sectors include:

·        High Potentials for growth and development

·        Availability of entertaining and highly modified gaming facilities to suit the needs and demands of the real estate markets

·        Policy and provision initiatives in line with new accounting rules and practices

·        Capabilities to incorporate other services as part of the real estate business approach.

·        Intensive focus on real estate industry development and upgrading.

·        Ability to enhance market condition of Hong Kong

 

Weaknesses

            The weaknesses of the HK real estate Sectors include:

·        Incontrollable effect of market and economic factors that challenges HK real estate sectors

·        Inability to adapt to new accounting rules and standards which may affect marketability in HK real estate.

Threats:

            The following are the threats of HK real estate Sectors:

·        Strict and meticulous internationals standards in terms of accounting and financial management and analysis.

·        The continuous emergence of various international issues in housing sectors like the sub-prime mortgages issue.

·         The rise of a more competitive real estate sectors in neighbouring countries in Asia.

 

Opportunities

            The following are the opportunities of HK real estate Sectors:

·        Rising potential of the real estate market in the global market.

·        Growing awareness of the positive impact of international accounting standards (IAS 40) in the global market

·        Use of advanced facilities to meet the needs of the local and international consumers

 

Analysis using Porter's Five Forces Model

            As noted, an industry is known as a group of firms that market its products and services closely substituted from each other.  According to the analysis of Porter (1980), some firms tend to become more competitive and profitable than their rivals, thus, an existing industry such as tourism industry should always bear in mind that the industry will only survive in the market competition by using a strategy which would enhance the competitiveness of the business. Through the use Porter's Five Forces Model, the analysis of the industry aspects of the HK real estate Sectors will be conducted:

 

New Market Entrants

            The first element of Porter's Five Forces Model includes threat of entrance of new industries. Apparently, the objective of HK real estate Sectors is to build a position in the real estate industry just like other countries in the global market and to be recognised as an industry which would always be competitive in the housing market. HK real estate Sectors aims to be world-class real estate and housing industries in providing quality housing projects and other needs of the target market. With this, it can be said that because of the existence of other real estate industries in the world, HK real estate should find specific strategy to cope with these changes. In this analysis, it can be said that the real estate industry belongs to a higher entry obstruction because of the existence of competitive companies like and their other rival industries.

 

Supplier Power

            It can be noted that the conditions and the present system in the real estate industries largely determines the extent in which effective competition can be achieved.  The bargaining power of a supplier could be a threat for the profit of the company, and the government and real estate sectors of Hong Kong are very much aware of it.  In this manner, the real estate sectors of Hong Kong are trying to have a good contract with its supplier. Herein, real estate makes it sure that they are also benefited in the said contract while the suppliers enjoy the agreement with them.  In this kind of industry, there is a high level of competition in the gaming and tourism supply market.

 

 Competitive Rivalry

            It can be said that most HK real estate Sectors industry in the global market still enjoy their competitive position in the market environment. In this analysis, it shows that HK real estate Sectors can only dominate these markets if they will be able to surpass what these industries are already providing in the market.  This means that HK real estate Sectors can be on top of the competition if they are able to use effective strategies to outgrow the existing rival real estates in US and Europe. The company should do their best to enjoy its competitive position in the region and still trying to sustain its competitive advantage among its rivals.

 

Buyer Power

Porter's also include in his model the concept of the bargaining power of Buyers. Hence, the management of HK real estate Sectors should make it sure that the target market in all aspects will be satisfied for the quality service they provide and for the quality of the entertainment they can gain from this HK real estate Sectors project. Specifically, real estate management should focus their marketing approach on the demands and needs of the consumers and clients by providing service source that satisfies the and heavily positioned their industry in this segment.  HK real estate Sectors should also use their corporate responsibility to have a good public image even if they are being opposed and criticise buy other segments of the society to make the company more appealing to their customers.  The competitive aim of each company is to do significantly a better job of providing what buyers are looking for and, thereby enabling the firm to gain competitive advantage and out compete rivals within the marketplace (Thompson & Strickland, 2003).

 

 Threats of substitutes

            In terms of threats and substitutes, although the company is aware that there were threats for substitute industry, especially in the neighbouring countries in Asia, of its high demand in the HK real estate Sectors market, specifically now that companies are being challenged by different market and economic factors.

 

 

 

 

 

 

 

 

 


Essay Writing Assistance  www.ivythesis.com
Very busy, need help finishing your assignment. We write it for you.
Worlwide Assistance. Only US$
20 per page. Pay in your currency.
 

Related Posts with Thumbnails